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March 29, 2011

The Canadian clothing brand JoeFresh landed in the U.S. market

Canadian retail chain channel giant Loblaw just announced the Group’s Joe Fresh fashion brand will enter the U.S. market

Canadian retail chain channel giant Loblaw just announced the Group’s Joe Fresh fashion brand will enter the U.S. market, which is expected to pen four stores in the United States by the end of2011, the flagship store is located at Fifth Avenue which is known for high-end fashion boutique in Manhattan, sexy fashion design, as a beachhead for the expansion of operating territory. Taking the food industry into the fashion circle Loblaw Group, the brand cooperated with the founder of Club Monaco, apparel and accessories, Canada’s top fashion designer Joseph Mimran, showing Loblaw eager to diversify business areas, exploration of the fashion field full of higher level ambition. To (2010), the first Joe Fresh Fashion store opening in Vancouver Granville area, which received much enthusiastic response from consumers, online apparel, Loblaw Group Yuan plans to establish 4 ones in Emmanuel Eboue and in Jorda Province of Ontario. The company said it expected to set up 20 stores across Canada in the foreseeable future.

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March 22, 2011

The list of Semir costumes created earthquake aftermath effect

Semir costumes successfully landed the a-share market a few days ago, which happened in the same day with Japanese earthquake

Semir costumes successfully landed the a-share market a few days ago, which happened in the same day with Japanese earthquake. In this earthquake causing global stocks, Semir costumes attract topic is: first, the breaking listed in opening 61.18 yuan, domestic clothing brands, a reported $67 8.69% price drop, end dish at 62.11 yuan, fall 7.30%, all-day change hands 21.68% rate for, becoming China’s first plate first recently the breaking of the listed companies. In special events affect Semir costumes "dozen new" scores at the same time, exotic feathers, to have many more investment window outside the horse costumes why in listed’s breaking also have many first guess. Reporter interviews on this track found the multifaceted facts of this topicadded investment gimmicks for the new giant.

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Semir costumes released 7000 million shares, issuing price is 67 yuan net per share and raising money 45.31 billion yuan

Semir costumes released 7000 million shares, issuing price is 67 yuan net per share and raising money 45.31 billion yuan. Semir dress made by its earnings per share rose to $1.67 11.4 yuan excellent achievements mainly benefited from barak’s horse, barak and differential operation, barak and barak’s horse of the market share of the list and leisure clothing first and second. Barak’s horse and barak brand differentiation positioning obvious, apparel and accessories, target customers, and totally different horse costumes according to children’s clothes and paulson consumption characteristics of leisure garments, the promotion of brand positioning chooses suitable way and marketing strategy. Another horse is still benefit from "paulson to outsource production, joining" vow + asset light mode gain of the rapid expansion of the scale. 2010 sales revenue and profit total points don’t 62.87 billion and $13.69 million for $2007 ~ 2010, total revenue and profit growth for the composite respectively 51.11% and 80.14%. Semir costumes and the joining trader win-win strategy prompted the joining trader shop has expanded quickly over the past few years, online apparel, become the key drivers of drive performance. Semircompany take province (city) and county two layer structure join system, the company has 1,100 joining traders by 2010, its franchisees 614 people in level, the joining trader constitute more than five years in relationship to account for 80%, 96% of the joining traders are in for-profit status, joining stores accounted for 92%.

March 15, 2011

Practical and stylish Lafuma outdoor products are fashionable trend

The international outdoor brand Lafuma which is famous in Europe and South Korea areas recently landed in China

The international outdoor brand Lafuma which is famous in Europe and South Korea areas recently landed in China. Two big shareholders LG Group and France Lafuma held contract ceremony in Beijing, China Lafuma venture, and strong in spring China2011 Lafuma file out summer style. /France Lafuma Group chairman Mr. Joffard, Korean LG Mr Benjamin, CEO of China and Lafuma legal representative ROM attended the signing ceremony, sexy fashion design, the general manager of a large corporation said the two hand in its Lafuma brand to the Chinese market, and promoting the brand of in full of confidence. After the signing ceremony, a wonderful model shows in dynamic music passion in the guest tonight, for the Lafuma distinctive shows the outdoor idea and spirit of pursuit, apparel and accessories, completed the first to enter the Chinese Lafuma T stage jing to appear. In addition, Lafuma also built a and actual stores equal proportions of exhibits in the activity site, which have bright beautiful outdoor apparel and the outdoor equipment, making outdoor sports lovers to enjoy the charm of Lafuma productss in advance, and feel the elegant demeanour and philosophy of Lafuma as international first outdoor unique brand.

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The localization for Lafuma brand is the most fashion professional outdoor sports brand

The flowery appearance for Lafuma China 2011 year spring/summer styles perfectly annotated this conviction source. They have fashionable design, rich color and close-fitting clipping, which changed the outdoor products dark gray drab style and is endowed with outdoor apparel new attitude, let a person finds everything new and fresh. In fact, the idea of this design considerations of Lafuma outdoor brands in the differential positioning, namely 4F features, they are Fashionable (fashion), domestic clothing brands, Functional (functionality), French taste (French style) and Female – drive (lead Female consumers). With our unique brand positioning, Lafuma as strong stacks of outdoor brands stand out. Currently on the market women outdoor apparel and male clothing, is basically compared the dimension, in color and design, and difference among men and women in the product series products for 7:3, the proportion of narrow range. But low horse products, male and female the product structure ratio for 5:5, online apparel, this makes women choose outdoor supplies space bigger, women with other outdoor equipment as well as a wide range of fashion, design, color become important choice factors, will eventually outdoor introducing female choice category. The localization for Lafuma brand is the most fashion professional outdoor sports brand.

March 8, 2011

Semir apparel will debut in the A-share market

Zhejiang Semir Clothing Company Limited (stock code: 002563, stock name: Semir clothing) will issue 7000 shares of A shares on 2nd March and land small plates in Shenzhen Stock Exchange on Friday

Zhejiang Semir Clothing Company Limited (stock code: 002563, stock name: Semir clothing) will issue 7000 shares of A shares on 2nd March and land small plates in Shenzhen Stock Exchange on Friday. Semir clothing is a leading multi-brand apparel company, which owns Semir casual wear and children’s clothing barabara two well-known brands in the two market segments are in a leading position. According to internationally renowned market research firm Euromonitor data to the terminal year 2008 sales revenue, sexy fashion design,the company has the second largest Semir brand casual wear brand in China, barabara brand for China’s largest children’s apparel brand. Semir young and dynamic brand to the younger generation as the target consumer group, located in the "I’m the ’surge’ generation", has hired Nicholas Tse, TWINS, SJ-M, Luo, etc., as Brand Ambassador, proposed the "what to wear, that is, What, "" what to wear, the tide I see "brand slogan, the pursuit of the target consumers with stylish, comfortable, apparel and accessories, casual clothing cost-effective products. After ten years of brand building, brands and related products Semir have access to the "Trademark", "Chinese famous brand", "National Inspection-free Product" honors three brands, the domestic apparel industry has become an important representative of its own brand. According to third-party research firm TNS provides market research data for 2009, online apparel, the younger generation in the country casual clothing brands, Semir brand awareness, purchase rates, terms of loyalty and preference are in the leading position. Semir brand was awarded by the Chinese textile and apparel brand and media committee as "the most influential urban casual fashion apparel brand" in October in 2009.

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December 21, 2010

The online apparel sales in Spain rapidly grow

Spanish network online marketplace continues to grow according to the latest data in the Spanish newspaper Cinco Días reports from electronic communications market committee

According to the latest data in the Spanish newspaper Cinco Días reports from electronic communications market committee (Comisión del Mercado de las Telecomunicaciones, CMT), Spanish network online marketplace continues to grow, the (2010) turnover in the second quarter is up to 3,530 million euros 1.8 billion, which is an increase of 28% over last year, of which State enterprises accounted for 1 billion West 1,300 million euros, and the remaining 800 million, compared with 2,200 million euros West Country people in the other foreign online shopping amount; addition, CMT noted that the economic crisis, the 2009 first quarter of the West Country online shopping turnover substantial recession, but to the (2010) in the second quarter, not only to restore growth, and innovation has always been high, number of transactions reached 2,376 million pen, the average amount per transaction of 77 euros. According to CMT report points out that the tourism industry for online trading of bulk commodities, such as airline tickets, ground travel tickets, travel services and hotels, etc., the (2010) in the second quarter of the class online trading volume of 700 million euros of goods; It is also worth Note that online apparel sales growing rapidly recently, trading volume has reached 4,800 million euros, ranking sixth in online merchandise sales ranked second only to educational goods, the (2010) online apparel sales in the first half compared to the ( 2009) increased nearly five times over the same period, sales increased to 9,000 million euros from the 1,900 million euros; Furthermore, although the data have not yet included Zara online store sales, but has covered H & M, Mango, Cortefiel and other large textile group online store, and other online clothing Privee and BuyVip smooth cargo center.

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