The U.S. Levis Corporation launched a new brand to expand business and attract more Chinese consumers which is specifically tailored for Chinese people
To expand business and attract more Chinese consumers, the U.S. Levis Corporation (Levis Strauss & Co.) on Wednesday launched a new brand, which named Denizen, made of the combination of two words denim and zen. Early before the release, there are trade publications reported that it is based on the Chinese people specifically tailored to the body curve a brand Biliweisi sales in Western countries of similar clothing to be thinner shorter. The report also said the brand’s clothing is not only manufactured in China, and is made specifically for the Chinese people. But it was not. Denning is a town of men and women, including global brand, remains the prototype of its crop is the world’s esteem is based on the human body curves and tall stature, and Levi’s that are no different from other clothing but changes in the price. A new town tannins price of jeans in China, 40-60 dollars, far below its high-end Levi’s jeans company set the price of more than 100 U.S. dollars, while the wash water mill product processing is the reason to sell at high prices. Denning town of brand shirts, jeans and accessories priced less reason, the purpose is to let China have enough money in the 18-28 year-old young consumers can afford. This is the Levi company sold its clothing in China’s largest and most prosperous city outside strategy. Tannins in the Chinese market town of jeans sells for 40-60 dollars, far less than the price of the brand in other markets. Denning town hopes to lower prices to attract new customers to Lewis store, their display they can now afford to buy clothes; also introduced a little purse when they drum the future might want to buy products. Levis brand companies, senior vice president of the town of Denning Terence Tsang said that this is a golden market opportunity, our position is between the high-end and the public. Despite the launch of Levi’s "tannins town" clothing is not tailored for the Chinese consumers, but the company still will be the brand’s launching ceremony Denning town set in Shanghai. This is to have 137-year history of Levi’s clothing company first released its products outside the United States, Lewis hopes to win Chinese consumers, but also that it attached great importance to the Chinese market.
