The international outdoor brand Lafuma which is famous in Europe and South Korea areas recently landed in China
The international outdoor brand Lafuma which is famous in Europe and South Korea areas recently landed in China. Two big shareholders LG Group and France Lafuma held contract ceremony in Beijing, China Lafuma venture, and strong in spring China2011 Lafuma file out summer style. /France Lafuma Group chairman Mr. Joffard, Korean LG Mr Benjamin, CEO of China and Lafuma legal representative ROM attended the signing ceremony, sexy fashion design, the general manager of a large corporation said the two hand in its Lafuma brand to the Chinese market, and promoting the brand of in full of confidence. After the signing ceremony, a wonderful model shows in dynamic music passion in the guest tonight, for the Lafuma distinctive shows the outdoor idea and spirit of pursuit, apparel and accessories, completed the first to enter the Chinese Lafuma T stage jing to appear. In addition, Lafuma also built a and actual stores equal proportions of exhibits in the activity site, which have bright beautiful outdoor apparel and the outdoor equipment, making outdoor sports lovers to enjoy the charm of Lafuma productss in advance, and feel the elegant demeanour and philosophy of Lafuma as international first outdoor unique brand.
The localization for Lafuma brand is the most fashion professional outdoor sports brand
The flowery appearance for Lafuma China 2011 year spring/summer styles perfectly annotated this conviction source. They have fashionable design, rich color and close-fitting clipping, which changed the outdoor products dark gray drab style and is endowed with outdoor apparel new attitude, let a person finds everything new and fresh. In fact, the idea of this design considerations of Lafuma outdoor brands in the differential positioning, namely 4F features, they are Fashionable (fashion), domestic clothing brands, Functional (functionality), French taste (French style) and Female – drive (lead Female consumers). With our unique brand positioning, Lafuma as strong stacks of outdoor brands stand out. Currently on the market women outdoor apparel and male clothing, is basically compared the dimension, in color and design, and difference among men and women in the product series products for 7:3, the proportion of narrow range. But low horse products, male and female the product structure ratio for 5:5, online apparel, this makes women choose outdoor supplies space bigger, women with other outdoor equipment as well as a wide range of fashion, design, color become important choice factors, will eventually outdoor introducing female choice category. The localization for Lafuma brand is the most fashion professional outdoor sports brand.